Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads

On a night filled with emotional pitches and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria.

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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

Nissan's 18-year hiatus from the Super Bowl ended tonight #8212; thanks to a simple question from sales and marketing chief Fred Diaz: 'Why aren't we in the Super Bowl?'

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Did automakers' Super Bowl ads hit or miss with (or without) celebs?

The Super Bowl's pregame teaser barrage is officially over. Now it's time for the main event. So far, it's been the year of the celebrity for auto advertisers.

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TRW recall shows the mess life-saving airbags have become

Federal regulators' push for a second recall of 2.1 million cars and trucks whose airbags could go off while driving delivered more cautionary tales about a complex life-saving technology that's had a very bad year.

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Mr. Cub made history in the car business, too

Here's a largely forgotten fact about Chicago Cubs legend Ernie Banks, who died Jan. 23 at 83: He was a Ford dealer from 1967-71.

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Toyota thinks TRD to win younger buyers

Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR.

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Toyota, Honda, Fiat Chrysler must do 'follow up' recalls of 2.12 million vehicles

Honda, Toyota and Fiat Chrysler will do "follow up" recalls of about 2.12 million vehicles with defective electronic control units that can cause airbags to inadvertently deploy, federal safety regulators said today.

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