The "Quiet Revolution" Super Bowl spot touts how the pickup's expected 11,500 lb-feet of torque and 1,000 hp will be delivered in a hushed fashion thanks to its electric foundation.
The brand's first Super Bowl spot since 1997 is an up-tempo exhibit of performance through the years that shows the Taycan tearing up German roads with its cousins.
For the 2020 Super Bowl, there are eight auto brands known to be running spots so far, compared with five last year. LeBron James, Maisie Williams, David Ortiz and Bill Murray are among the big names hawking vehicles this year.
With the Detroit auto show's move from January to June, Chicago now has the distinction of kicking off the stream of this year's new-vehicle premieres.
The brand's flagship sedan -- a car that arrived with lofty promises and unique technology -- has been killed off so the plant that made it can be retooled for electric vehicles.
The small crossover that Elon Musk has said could outsell the rest of Tesla's lineup combined went into production last month, surprising news from a company that frequently misses its own deadlines.
The program covers scheduled oil and filter changes and tire rotations for three years/36,000 miles.
