Hyundai sharpens social media tools to target buyers for 2018 Sonata

For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.

from Automotive News Breaking News Feed https://ift.tt/2DdZxp6 via Falls Church auto repair