Toyota turns to addressable TV to sell the Prius Prime

As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but...

from Automotive News Breaking News Feed http://ift.tt/2fl5mCT via Falls Church auto repair