How Toyota channeled Lady Gaga in primping the Prius

Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota's flagship hybrid so it's no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy.

from Automotive News Breaking News Feed http://ift.tt/1XkiRkb via Falls Church auto repair